A Day in The Life of An Influencer with Julia Burch

So, I have been thinking, that this content-making business creates some sort of a superficial persona which sometimes can make the content creator or the influencer a little too distant from her real self and the audience. Take the case of Julia Burch, actually, unlike most of the influencers of her calibre, she has made reasonable efforts to bring out her authentic side. Far away from the curated and highly edited photoshoots. The repeatedly rehearsed TikTok lip sync videos and to some extent the well-planned and organized try-on haul videos, there is more to see about her authentic self.

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You see when an influencer gets to a certain celebrity level, it becomes a pressure for her to retain some sort of image, for one to make sure she retains some level of perfection that would make them an ideal Idol. Second, the brand endorsement deals require an exceptional image to represent the brand. All these do come at the cost of the influencer appearing slightly better than a robot but less than a human.

So, for people like Julia, a balance has to be achieved once in a while she would need to take a break and remind her audience, she is just a human being, no better than any of them. The most effective way she did this was when she did a video about her typical day as an influencer.

The video is rather simple and starts with when she wakes up, and I noticed how much time she puts into making her look stunning, especially when it comes to applying makeup. She does show her audience what she does before she gets to her desk and starts livestreaming, how she prepares her meals, and the breaks she takes all through preparing dinner and getting to bed.

I thought of the video as something very interesting to see, and a perfect way to diversify her content. Most fans are curious to know what happens behind the scenes and there is no better way of showing personal authority than taking the fans through what her typical day looks like. While at it, I could not help but notice that she was using regular products and that way is the most subtle way of endorsing certain brands without making it too obvious. When it comes to brand endorsement it works better when the influencers seem to be not even trying and Julia did so well with this. Lastly, the video was a good way to initiate engagement as fans would have had a lot to talk about and ask. A far cry from the typical influencer fake life, isn't it?

Julia Burch is a stunning Canadian model